Radiance Cream for Pure Gold Skin

The La Prairie Pure Gold Moisturizer is a rich, luxurious product that deeply hydrates, revitalizes, and enriches the skin with the radiance of pure gold. Inspired by the golden hour in the Swiss Alps, this moisturizer seeks to recreate the unique radiance and impart it to the skin, making it appear as if it is lit from within.

Infused with the brand's proprietary Pure Gold Diffusion System and the Exclusive Cellular Complex, the moisturizer provides essential nutrients, smoothing the skin, evening its texture, and restoring a youthful glow. It has been developed specifically for devitalized skin, which is fragile, thin, dry, and dull.

The Pure Gold Diffusion System leverages the unique properties of gold as a vehicle for powerful active ingredients, delivering three peaks of action to the skin. First, the immediate deposition of gold on the skin's surface upon application offers instant radiance. This is followed by an intense infusion of active ingredients, and finally, a steady release of the replenishing active ingredients linked to gold particles over the course of the day, ensuring the skin is continually replenished.

The Pure Gold collection is designed to address the challenges of devitalized skin, which becomes less receptive to nutrients, leading to a slowing down of renewal processes. To function more efficiently, the skin needs to be constantly exposed to active ingredients, and the Pure Gold Diffusion System is engineered to achieve this.

When applied, the moisturizer enhances the appearance of radiance in the skin instantly and over the long-term, providing essential nutrients to the skin and evening and smoothing its texture. The recommended application technique involves using the 18k gold-plated spatula to scoop a dime-sized amount of the cream and apply it between the eyebrows, sliding up to the forehead and then down to the temples. The user should then slide the cream across the cheekbones, continuing to the jawline and chin.

The La Prairie Pure Gold Moisturizer is a unique and innovative product that addresses the needs of devitalized skin, providing a luxurious and radiant skincare experience.

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